What are some common mistakes that you can avoid from a Marketing standpoint when you’re nearing the launch of your new location?
Not Having an Adequate Launch Budget
“Opening up doors to your company at a new location is a great accomplishment and should be an event you and YOUR clients enjoy. One of the biggest factors of having a successful launch is having a solid marketing budget. New locations are very interesting because you have to first build awareness, then you have to build a buzz, and finally, you have to get people in the door!”[/vc_column_text][vc_column_text]
things will go wrong in any given situation, if you give them a chance – Murhphy’s Law
Not Having a Solid Discount Social Media Campaign for “Early Birds”
If you’re not targeting early birds, you’re missing out on what can be your MOST LOYAL CLIENT SEGMENT. This is absolutely HUGE when it comes to attracting valuable clients. A valuable client is one who will be participating in your events, reviewing your practice online, and recommending your services to their friends! You cannot afford to miss out on creating a “buzz” before the “buzz”.
When you begin launching your brand awareness campaigns, think about the early birds or people who would get discounts or treatments prior to your location’s opening. Make it seem very exclusive and enticing! After all, you do want them to physically show up to your launch party, don’t you?