7 Google Marketing Tools Every Medical Practice Must Use
- Use Google My Business & benefit from Free Ad Space
- Improve Your SEO using Google Search Console in Web Master Tools
- Drive Sales by Targeting Relevant Search Queries through Google Ads (AdWords)
- Host Your Website Videos on YouTube & Use YouTube for Marketing (Largest Video Platform)
Google is the world’s biggest search engine!
Did you know that Google can reach 98% of the world’s population? Talk about opportunities! While Google is known for being the world’s leading search engine, it’s important for business owners to realize that Google is so much more than just a search engine.
In this short post, you’ll learn about 7 Best Google Marketing Tools that you can start using immediately!
1: Google My Business
Want to get yourself more exposure in Local Search Results?
All you need to do is claim your Google My Business listing.
Once claimed, Google will send an address verification code to the address you provided for your business.
Once you’ve verified your business address your listing is live and your business can get featured in the search results and on Google Maps!
One of our favorite advantages of having a Google My Business listing is the fact that you can now get your Medical Spa/Practice reviewed online!
Online reviews allow potential customers to have a glimpse into the quality of your business as well as the customer experiences.
2: Google Web Master Tools
If you want insights into Google’s “opinion” of your website and its performance, then you’ll want to set up a Google Webmaster Tools account. Google Webmaster Tools will send you updates on any anomalies that may prevent you from being found in Google Search Results while also giving you an insight into how your existing traffic is finding you online.
Here’s a brief introductory video Google made that explains Google Search Console
Keep in Mind that Google is in the Business of Making Money!
Each year the Google Ad formats change, taking up more slots and more visible area in SERP (Search Engine Results Page) real estate.
Today, if you were to search for a local business or a service, you’ll most likely need to scroll past the ads to the bottom 2/3 of the visible screen space. On mobile, it’s almost two whole screen swipes down!
Here is an illustration of the first Organic Listing (assuming you have the best SEO in your area for that search term)
All in all, if you’re not advertising on Google you’re missing out. Especially if you’re not ranked #1 for every single keyword associated with your business! Google Ads is one of the fastest ways to grow your business online.
4: Google Ads KeyWord Planner
Whether you’re looking to target the best terms to drive traffic or you’re wanting to begin collecting data on targeted search terms and analyze which terms lead to the most conversions (leads/sales) then this is the tool for you! that lead to the most conversions (leads/sales) then this is the right tool for you!
The Google AdWords Keyword Planner, tool is meant to help marketers find more relevant KeyWords for their Advertising campaign but it can also give you insights and suggestions that you can use for your Organic SEO strategy. To use this tool, you’ll need to set up an AdWords account.
If you need help setting up an AdWords account or you’re willing to give AdWords a shot, get in touch!
3: Google Ads (AdWords)
Did you know that 90% of Google’s revenue is generated through its advertising offering?
The search results landscape is dramatically shifting in favor of Paid Search Results. Organic Search Clicks only account for 33% of all clicks…the rest is Ads. Obviously, Google is a business so there is more of an incentive for Google to constantly adapt in favor of it’s #1 revenue stream. This means that Google is now offering more slots in search results to be Ads and in turn pushing down organic search results. Another thing Google has been doing more of is making it less evident that the search result is an Ad. Any way you slice it, Google Ads account for the majority of its clicks as well which means that if you’re not advertising on Google, you are definitely losing the bulk majority of your clients to the competitors that are.
- Top 3 Ad Spots take 41% of all search clicks
- Display Ads Account for an additional 25%
- Overall, sponsored results account for a whopping 66% of all clicks vs. 33% organic (SEO)
- Google Returns an Average of $8 on each $1 Spent on Ads on the Low-End and as Much as $13 on the higher end.
This ROI is even higher for luxury services like Coolsculpting where the service can easily exceed several thousand dollars!
Google Ads is by far the most profitable and measurable way to market your Medical Practice. Every practice owner should at least give it a shot.
5: Google Analytics
Google Analytics allows you to get answers to most important online questions.
How many users are converting? How many users are returning vs. new? How long is each visitor spending on the site? How does page 1 compare to page 2?
All of these questions can be answered by implementing Google Analytics, Google’s free online traffic analysis tool.
6: Google Voice & Voice Search
Google Voice is a Free Multi-Speak Telephony Platform
- Allows you to integrate all of your phone lines
- Develop custom greetings and voice mail messages depending on who’s calling
- Allows you to track and analyze your phone numbers and find optimal placements for your website
Here is a quick video from Google explaining Google Voice
One of the fastest growing digital trends is Voice Search.
- More than 50% of all searches will be voice by 2020
- 1 in 6 Americans own a Smart Speaker, like Alexa or Google Home, the number is set to be 1 in 2 by 2022
- But almost everyone has a smartphone with pre-built voice search capabilities.
While this isn’t really a tool, it’s definitely something every medical practice owner should be on top of. This will change the landscape of KeyWord targeting so start optimizing your Marketing Campaigns & your KeyWord targeting.
You read that right! YouTube has been a Google product since 2006! The fact that YouTube’s 1 billion users watch hundreds of millions of hours on YouTube and generate billions of views every day, makes it hard to ignore.
Technically, YouTube is in itself one of the largest search engines in the world! People seek answers, ideas, and experiences every day, multiple times per day.
You can create a channel on YouTube if you have the time and resources to make videos, or you can Advertise on YouTube through Google Ads. Both are a great way to have an immediate positive effect on your online presence and your business!